Commercial Video Creator Tutorial

Commercial Video Creator Setup (4 Steps)

Sgen AI Commercial Video Projects Hub Dashboard

Configure project briefs, visual presenter consistency, and cultural targeting matrices inside our video director module:

Step 1: Core Info Establish the primary creative direction and format for the rendering script:

Project Title Input a reference title to identify the video project.
Production Mode (Director Mode) Select from 5 distinct AI director models:
- Standard (Safe) Commercial, Clean, Professional pacing.
- Viral (Gen-Z) Fast-paced, Memetic, High energy rhythms.
- Cinematic (Epic) Story-driven, Emotional, High value atmosphere.
- Documentary (Authentic) Honest, Human, Story-first perspective.
- Luxury (Premium) Sophisticated, Refined, High-end aesthetics.
Video Type Designate the genre of the ad (Cinematic Brand Ad, POV Experience, Product Demo).

Commercial Project Basic Info Form Configurations

Step 2: Asset Settings Focus details on product parameters and campaign audiences:

Select from Library Link and auto-import existing catalog parameters.
Product Name & Description Fill in product specs manually if not using library imports.
Target Audience & Import from Asset Hub If a product is imported from the library, click "✦ Import from Asset Hub" to automatically pull the target personas profile configured in your hub files.

Asset Settings Selection and Asset Hub Import

Step 3: Visuals & Characters Inject reference visuals and character consistency rules to guide rendering frames:

Character Avatars Upload specific portrait photos and assign a name (e.g. Character A). Sgen AI saves custom avatar profiles to maintain actor consistency in all rendered clips.
Visual Assets Upload up to 6 reference product graphics. The AI director references these files to compose frame layouts and item shots.

Digital Actor Avatars and Product Asset References Form Selections

Step 4: Targeting & Vibe Finalize aesthetic styles, cultural constraints, and frame aspect dimensions:

1Malaysia Context Matrix
- - Protagonist Race: Enforce specific presenter ethnicities (Malay, Chinese, Indian, or Bumiputera).
- - Language Selection: Select English (MY / Manglish), Malay, Chinese, or Tamil. The system locks corresponding protagonist races automatically.
Visual Style / Vibe Input descriptive terms to lock in target lighting or atmosphere aesthetics.
Protagonist Gender Select Male, Female, Neutral, or None (no speaker on canvas).
Total Video Duration Adjust sliders to set video lengths (15s to 120s).
Aspect Ratio Select 9:16 (vertical layout), 16:9 (horizontal layout), or 1:1 (square layout).

Cultural Demographics and Timeline Vibe Settings Form Selections

Workspace: Video Director Console Workspace

After clicking "Generate Script", the AI completes initial asset configurations and redirects you to the Workspace Console to supervise rendering:

1. Character Reference Sheet (Avatar Visual Consistency) If portrait avatars were uploaded in Step 3, the presenter board handles model properties:

Generate Profile Sheet Click to generate a detailed 3-angle model profile (capturing hair, features, and outfits).
Lock Consistency This profile locks presenter variables to ensure character consistency across all rendered scenes.

2. AI Background Music (Strategic BGM Generator) Configure custom audio loops synced to script pacing:

Contextual Prompts Sgen AI reads the "Psychological Goal" and rhythm of each script card to formulate BGM prompt styles automatically.
Generate Track Click "Generate Background Music" to compose an original track pre-selected for final video mixings.

AI Generated Custom Background Music Module

3. Storyboard Console (Scene Controls) The primary viewport breaks the script down into separate scene cards:

Double-Click to Edit Copy Double-click script voiceovers on the left of any card to manually edit, delete, or rewrite copy. Click Save to log edits.
Generate Static Visuals Click "GENERATE IMAGE" to render aesthetic static master scene layouts. You can re-render frames until satisfied.
Render Motion Clips Click "RENDER VIDEO" to inject active physical movements (lens pan, smile, product splashes) to output the scene video clip.
Version History Sgen AI logs all rendered attempts (V1, V2), allowing you to toggle back and select preferred visual outcomes.

Storyboard Scene Control Cards and Render Video Workflow Console

4. Merge & Export Once all clips are rendered and background music is ready, look at the upper-right corner of the workspace:

Merge Processing Click "Merge & Export". The cloud renderer stitches segments, overlays subtitles, mixes background audio tracks, and outputs the video.
Compilation Download Click the green "Play Merge Video" button to preview and download the finished commercial.