Landing Page Builder Tutorial

Step-by-step guide to generating, editing, and publishing conversion-optimized landing pages.

Back to Features Guide

Phase 1: AI Landing Page Generation Wizard (4 Steps)

Sgen AI Landing Page Dashboard and Analytics Summary Card

Click "+ Create New Landing Page" in the upper-right corner of the workspace dashboard to initialize the 4-step wizard:

Step 1: Project Basics & Matrix

Configure the primary metrics and parameters for your project:

  • Project Name Input a title to identify the page inside your backend directory (required).
  • Page Goal / Type Select your landing page conversion funnel model:
    • Hard-Sell Funnel Designed for direct sales conversion with strong call-to-actions, product features, and price details.
    • Copywriter's Letter A text-rich, long-form editorial sales letter style focused on storytelling and building high trust.
    • Lead Magnet Capture Optimized for lead collection by offering free resources (e.g. e-books, discount vouchers) in exchange for customer contacts.
    • Webinar / Event Hype Focused on event RSVPs, schedules, speaker lists, and calendar booking reservations.
    • App/SaaS Spotlight A sleek modern theme highlighting software features, application screenshots, and app pricing matrices.
  • Target Language Select the language presented to your visitors.
  • AI Model Engine Click to select an AI model card. Each card displays the generation credit cost and the annual hosting credit cost.
  • Conversion Style Matrix Choose between Standard Matrix - A (balanced, value-driven logical copy structure) or Aggressive Matrix - B (⚡ styled urgency-driven emotional trigger strategy designed to maximize instant conversions).
Step 1: Project Basics & Matrix Settings Action: Click "Next" to proceed.
Step 2: Content Core & Copy Blueprint

Formulate the copy blueprint and visual directions for the AI layout builder:

  • Import from Asset HUB (Optional) Click "Select From Library" to link products. Sgen AI auto-populates product details and maps custom Target Audience tags.
  • Manual Entry Fill in the Product Name and Target Audience fields manually.
  • Brand Identity Source Link preset brand configurations from your Brand Kit, or upload custom logos and mood boards.
  • Generate High-Converting Copy Click the main button to prompt the AI to draft a detailed Product Copy Blueprint inside the editable text area.
  • Suggested Visuals & Color Palette Sgen AI extracts Primary and Secondary hex colors and outlines visual hooks matching your niche. Click "Apply Design" to map these automatically into Step 4.
Step 2: Content Core Settings Action: Click "Next" to proceed.
Step 3: Conversion Goal Settings

Choose the call-to-action (CTA) trigger mechanism for your page:

  • Click Link Action (Button Redirect) Embeds CTA redirect links directing traffic to external checkouts or WhatsApp channels.
  • Lead Form Action (Form Embed) Integrates a customizable registration form to capture customer names, emails, and contact tags directly.
Step 3: Conversion Goal Settings Action: Click "Next" to proceed.
Step 4: Visual Identity & Layout Theme

Designate final visual layouts and custom styling codes:

  • Layout Theme Select design styles like Bento Grid (modular bento card layouts), Glassmorphism & Frost (semi-transparent grids over dark gradients), Neo-Brutalism (high contrast blocks with heavy borders), Quiet Luxury (premium serif typefaces and low-key accents), or Cyberpunk (neon glowing dark tech presets).
  • Color and Style Rules Verify the Primary and Secondary hex color codes (auto-filled if you clicked "Apply Design" in Step 2).
Step 4: Visual Identity & Layout Theme Action: Click "Generate Landing Page" to start the AI coding pipeline.

Phase 2: Visual HTML Editor View

Once the AI completes the page generation, you will be redirected to the interactive HTML Editor workspace:

Sgen AI Landing Page Visual HTML Editor Panel
1. Dual Mode Conversion Toggle between Preview (displays the compiled page live render) and Design (allows double-clicking elements to directly modify texts, links, or image sources).
2. Responsive View Check Click Desktop or Mobile buttons in the top navbar to instantly test responsiveness.
3. AI Designer Sidebar Type prompts to the inline AI Assistant (e.g. Change the second section background to dark blue, move the pricing card to the top) to rebuild layout structures automatically. Click "Save" to commit draft progress.

Interactive Design Mode Guide

Switching the editor to Design mode enables click-to-edit capabilities directly on your landing page. When you select any page block, a blue border indicator appears alongside our contextual toolkits.

1. Floating Toolbox Functions

Clicking any element displays our floating toolbar options (from left to right):

Floating Toolbox Functions in Landing Page Editor

2. Sidebar Navigator Tree

Click the Grid icon in the upper-right corner to toggle the HTML structural hierarchy panel:

  • DOM Tree Structure Collapses or expands child layout nodes (Headers, Sections, Titles, Images, Forms, Buttons) to inspect clean skeletons.
  • Hover Highlights Moving your cursor over navigation nodes creates dashed purple borders around corresponding page layouts in real-time.
  • Quick Focus Anchor Click navigation tree elements to scroll the viewport and anchor focus on selected blocks automatically.
DOM Structural Sidebar Navigator Panel

3. Image Replacement Modal

Selecting any image block opens the upload and generation settings:

  • Local Upload Upload local images. Sgen AI compresses files and hosts them on cloud Firebase storage buckets.
  • AI Generation Describe your illustration concepts (e.g., "high quality mockup laptop on a desk, tech blue theme"). Sgen AI calls Gemini models to draw license-free HD assets.
  • Size Bounds Set layout dimensions in pixels (e.g., 350px) or percentage multipliers (50%, 100%, Auto).
Image Replacement and AI Asset Generation Panel

4. Background Styles & Text Legibility overlays

Clicking the paint brush 🖌️ tool on parent Section grids opens background settings:

  • Background Colors Select Tailwind classes or input custom Hex hexes.
  • Cover Images Upload texture backdrops or generate abstract patterns via AI prompts to wrap blocks in cover mode.
  • Opacity & Dark Overlays (Legibility Protection) Enable dark color overlays and drag opacity sliders (10% to 90%) to darken backgrounds. This secures contrast requirements so white overlay copy remains highly readable.
Background Settings Styles and Overlay Control Panel

5. AI Modify (LITE) Local Polish Tool

The sparkles ✦ icon button on the far right of the floating toolbox triggers our inline text optimizer:

  • Activation Prompt Select any text box on the canvas, then click the sparkles ✦ icon to toggle the AI Quick Edit Box.
  • Instruction Entry Type your specific rephrasing or translating command (e.g., "rewrite this heading to sound more professional", "translate this line to Chinese").
  • LITE Model Apply Click "Apply" to let our lightweight (LITE) model run instant local rewrites without re-rendering the whole page layout.
AI Quick Modify LITE Text Polish Edit Dialog

Phase 3: Publish, Hosting & Analytics

Track metrics and publish live pages to customer segments:

1. Page Publishing (Hosting Credits) Click "Publish" in the upper-right corner. Confirming the first launch consumes the designated annual hosting credits.
2. Custom Link Slugs Input a custom slug to host your pages at unique domain routes (e.g. sgen.ai/p/your-product-slug). The system validates slug availability and outputs QR codes and links. Custom URL Slug Setup Dialog
3. Page Performance Analytics (Stats) Navigate to your page listings card and click "View Stats" to check page impressions (PV/UV), click-through ratios, and conversions. Landing Page Traffic Performance Analytics Card
4. Lead Export & CRM Sync (Leads) For form campaigns (Step 3 Lead Form), click "View Leads" to review contact lists. You can export data as CSV tables or sync leads directly to your WAS Assist workflows. CRM Form Lead Export Panel